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About
Happy Teeth

We are on a mission to help new parents and caregivers understand the importance of early brushing.

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Happy Teeth. Happy Brushing.

Our featured product is our Happy Teeth natural baby and toddler toothpaste. It is a natural & clean, safe-to swallow, fluoride-free, sodium lauryl sulfate-free, preservative-free, pear & apple flavored toothpaste for babies and toddlers 3 years and younger.

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Connect With Kasey

Our Founder

My name is Kasey Soll Pitillo, a dental products industry veteran, mom of three daughters, wife of an LA City Firefighter and Founder and CEO of Happy Teeth, LLC. Happy Teeth is not just a product company interested in making a quick sale. We are a family-owned, woman-owned company with an unwavering passion to help new parents and caregivers understand how they can prevent baby and toddler tooth decay.

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To give you a bit of my professional background, I have been working in the dental products industry for over 27 years, launching products to dental professionals across the globe. I thought I knew everything about oral care until one very humbling moment – when I had my first baby in 2012! Even though I had been in the dental industry for decades, I had no idea when to begin brushing my baby’s teeth,
what toothpaste to use (there are so many products I wasn’t sure which was the right one for my baby) and what were the best ways to introduce brushing to my baby to prevent cavities.
I knew that if I was having these questions, then I could only imagine how many other new parents and caregivers had the same questions.
So, in 2013, I personally funded, founded launched Happy Teeth, a company dedicated to helping stop childhood tooth decay. Happy Teeth natural baby and toddler toothpaste is formulated just for babies and toddlers, giving new parents and caregivers one less thing to worry about! We are also here to help educate new parents and caregivers ( the REAL CAVITY FIGHTERS) about when to brush, why to brush and best ways to get involved with your baby’s oral care. We also recommend you contact your medical and dental professional about your baby’s long term oral care needs.

Our Mission

Start Brushing Your Baby’s Teeth As Soon as You See the Very First Tooth Appear!

Tooth Decay is the #1 chronic childhood disease in this country! Happy Teeth is on a mission to help stop baby and toddler decay with product, prevention and education!

Kasey Pitillo
Founder and CEO
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Our Partners

Happy Teeth is the exlusive toothpaste used in Dr. Browns™ Baby and Toddler Toothbrush and Toothpaste Set!

Happy Teeth is the recommended choice of toothpaste for The Brushies finger toothbrushes

Want to be a partner? Click here to find out more

Pasta Happy

Tooth Decay Not Ok

Start brushing your baby’s teeth as soon as you see the first tooth appear.

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Our Story

And, because Happy Teeth was created by a mom and dental product industry veteran, we know how important it is to protect our babies from hidden, harmful additives. That’s why we carefully selected all of the ingredients in Happy Teeth as well as made a conscious decision about which ones to leave out. No harsh abrasives, no artificial flavors, colors. As proud as we are of our toothpaste, we are equally as proud of our free educational resources which includes the book “How to Make Tiny Teeth Happy Teeth” as well as videos on ways to prevent baby bottle tooth decay and brushing
basics so new parents and caregivers can learn ways to help prevent baby and toddler tooth decay. We are truly on a mission to help you make brushing a fun and healthy part of baby’s daily routine!

Did you know?

Childhood tooth decay is the #1 chronic childhood disease in this country!  Happy Teeth is on a mission to help prevent baby and toddler cavities by educating new mommies, daddies and caregivers about early brushing.  Together, we can truly make a difference and create brushing habits that will last a lifetime. 

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